The client had a lack of understanding, both internally and externally about the value and actual scope of their offering.
Edge 2020
Energy savings with an eye on the planet
More so, there was little understanding of how to express this to existing and potential new clients.
Brave’s role was to define this value and then develop the story and brand identity to support this conversation. The client started life as an energy broker in 2007. Over which the offering of the company has evolved into a highly sophisticated energy trading and hedging business.
Brave developed a new name and brand for the business to reflect its continuous monitoring, oversight and management of its clients’ energy portfolios.
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