To develop effective brand outcomes, we work closely with our clients to discover their existing brand’s inherent value. With the aid of strategic tools, we build insights and understanding into how your brand needs to connect with your target markets. We define your brand’s position in the market and develop strategies to set it apart from your competition.
We use human-centred design-led strategies to uncover insights into the needs of our client’s customers and strategic positioning and storytelling to drive engagement and impact.
All successful brands are the result of consistency over time. Mixed messages create confusion that can ultimately lead to dilution and irrelevance. Consistency suggests a focus. Successful brands do just that – they focus on their relevance and value proposition to their core customers.
Achieving that consistency is not a happy accident – it requires a disciplined approach to building solid foundations for the brand. Branding is not simply the design and application of a logo or brand name. It is the detailed and deep understanding and subsequent articulation of the brand’s core values.
Because brands are the most public representation of your business, they cannot be created in isolation from your broader business context. Your brand should ideally be developed within the strategic context of your business and requires an inclusive, collaborative and cooperative approach.
Whether developing a new brand or reinvigorating an existing one, our approach is delivered across four key areas of focus:
A vital part of the Brave approach is working with you to interrogate your brand to identify your ‘Brand Essence’ and Value Proposition and how these relate to your customers. This process allows us to build a brand that represents who you are as a business and resonates with your customers.
With a clear understanding of your value proposition and how it relates to your customers, we then build out your brand to define the strategy behind it, including your brand vision, story and the key messaging that supports it. These then inform the design of your new visual brand identity.
We have a strong history of developing sophisticated communication design solutions for businesses, from the initial brand identity to your complete and cohesive visual brand solution. Our design deliverables are intelligent, creative, and underpinned by effective brand strategies.
A new brand strategy and visual identity are the first steps in bringing your new brand to market. We work with you to deliver on your brand strategy, including effectively launching your brand, engaging with your customers, and developing culture-building activities and marketing strategies.
It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tool to reach customers are why companies leverage branding.
Your brand is the promise that you deliver to your audience. It tells them what they can expect from you and differentiates you and your offering from your competitors. Developing your brand starts by understanding who your customers are and then defining who you are and how you want to be perceived by them.
Your brand is one of your most valuable assets.
Malt Traders is a locally owned and operated purveyor of fine consumables with a focus is on unique and sustainable, small parcel and craft beverages. They recognise that in the world of small business it is grass roots relationships that enable them to succeed.
Aligning Engagement and Performance is a vital step in achieving the outstanding results you’re aiming for in your business.