Expanding your business
CoSec assists overseas companies to set-up subsidiary companies in Australia and the USA.
Their services focus on corporate governance and financial management.
Their challenge was focusing their marketing energies on the right customer segment and to be conveying the right messages. There were also issues with how some countries were negatively responding the word ‘Consulting’ in their name.
An in-depth look at the origins of their client base showed the majority has come through referral partners, not through their targeted marketing efforts to specific industry sectors that were achieving a minimal rate
of return on their marketing spend.
Understanding this led to a shift in focus for their marketing activities. A minor change to their name also addressed the issues related to the word Consulting.
With many offices across Australia, the UK, and the USA, Brave developed a more innovative solution to highlight their locations and global reach as part of their new brand identity.
Aligning Engagement and Performance is a vital step in achieving the outstanding results you’re aiming for in your business.
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