Realising the value in great ideas
Ontogo focuses on building successful businesses around Australian innovation, specifically health technology.
Brave was initially engaged in developing a brand identity, however, the first challenge was to create a name for their business. Recent work has revisited the brand to solidify its market position by defining the Ontogo brand story and messaging.
To further develop the Ontogo brand position, Brave started with a deep dive into understanding the Ontogo client and the things were either hindering or helping their success as well as defining how Ontogo responded to
The outcome of this was a messaging framework to drive the conversation around Ontogo’s value proposition. This work also informed the development of content for their new website and other collateral.
Reflecting the nature of Ontogo’s business, a dynamic motif was designed to support the brand that changes and evolves with each application.
Aligning Engagement and Performance is a vital step in achieving the outstanding results you’re aiming for in your business.
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